Our Promise to You

The Assured Fertility Patient Promise

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1.Your treatment is tailored for you

We approach everyone as an individual and design a bespoke treatment plan for each patient, ensuring the best provision of care, treatment and ongoing support. Read more on How it works.

2. Immediate appointments and no waiting lists

As soon as you wish to go ahead, we will book your screening tests and work with you throughout the process.

3. We are working for you 

We act on your behalf and in the unlikely event that you have any problems during the process we will step in and work for you to resolve the problem.

4. We only work with the latest technology and top consultants

We are proud of both our clinical team and the technology we use and we have invested significantly to put these in place.

5. We provide a unique peace of mind money back guarantee

If your IVF is unsuccessful, your money will be refunded in full. *

6. We are and will always be ethical, honest & transparent

These values are echoed throughout our plans and all our accredited clinics.

7. Everything is easy to follow

The IVF world is full of acronyms, lists and medical complexity. We try to make our clinical processes and documentation easy to understand.

8. We pay rigorous attention to detail and quality

We are constantly reviewing new research and techniques, and only use clinics and consultants who we believe deliver the best standard of care.

9. There are no hidden extras (even medication is included)

Often initial prices quoted are misleading due to numerous add-ons and extras. We have one price for our plans with no hidden extras.

10. FCA Approved

We are regulated by the FCA and offer payment options, including finance enabling you to spread the cost of treatment (Please see representative example) as well as upfront cash payment.