Our Promise to You

The Assured Fertility Patient Promise

1.Your treatment is tailored for you

We approach everyone as an individual and design a bespoke treatment plan for each patient, ensuring the best provision of care, treatment and ongoing support. Read more on How it works.

2. Immediate appointments and no waiting lists

As soon as you wish to go ahead, we will book your screening tests and work with you throughout the process.

3. We are working for you 

We act on your behalf and in the unlikely event that you have any problems during the process we will step in and work for you to resolve the problem.

4. We only work with the latest technology and top consultants

We are proud of both our clinical team and the technology we use and we have invested significantly to put these in place.

5. We provide a unique peace of mind money back guarantee

We are so confident that if your IVF is unsuccessful, your money will be refunded in full. *

6. We are and will always be ethical, honest & transparent

These values are echoed throughout Assured Fertility, The Assured Plan™ and all our accredited clinics.

7. Everything is easy to follow

The IVF world is full of acronyms, lists and medical complexity. We have some of the world’s leading IVF clinical experts working for us, and have gone out of our way to try and make our clinical processes and all our documentation easy to understand.

8. We pay rigorous attention to detail and quality

All the clinics we work with are hand-picked, we are constantly reviewing new research and techniques, and we will only use those clinics and consultants who we believe deliver the best standard of care, ensuring the best treatment and highest success rates.

9. There are no hidden extras (even medication is included)

Often initial prices quoted are misleading. There are numerous add-ons and extras required from many IVF providers not included in the initial cost. This is often confusing and daunting.

This is not our style. We have one price for our Assured Plans™ and that’s it, no extras for drugs, consultations or anything else.

10. FCA Approved

We are regulated by the FCA and offer a range of payment options, including finance that enables you to spread the cost of treatment (Please see representative example) as well as upfront cash payment.

patient promise assured fertility