Cookie Policy

Effective Date: [Insert Date]

This Cookie Policy explains how Assured Fertility (“we”, “us”, or “our”) uses cookies and similar technologies when you visit our website, www.assuredfertility.co.uk (“Website”). By using our Website, you consent to the use of cookies as described in this policy.

1. What Are Cookies?

Cookies are small text files placed on your device (computer, smartphone, or other electronic device) when you visit our Website. They help us to recognise your device and store some information about your preferences or past actions.

2. How We Use Cookies

We use cookies to:

Ensure the Website functions properly
Improve your browsing experience
Understand how visitors use our Website
Personalise content and advertising (if applicable)
Facilitate social media integration

3. Types of Cookies We Use

Type of Cookie	Purpose
Strictly Necessary Cookies	Required for the operation of the Website. They include, for example, cookies that enable you to log into secure areas.
Performance Cookies	Allow us to recognise and count the number of visitors and understand how users navigate our site. This helps us improve functionality.
Functionality Cookies	Used to recognise you when you return to the Website, enabling us to personalise content for you.
Targeting/Advertising Cookies	Record your visit to our Website, pages you have visited and the links you have followed. We may use this information to make advertising more relevant to your interests.

4. Third-Party Cookies

Some cookies are set by third-party services we use, such as:

Google Analytics (for website analytics)
Facebook Pixel (for advertising)
Embedded video or map services (YouTube, Google Maps)

These third-party services may set their own cookies and collect data independently.

5. Managing Cookies

You can control and/or delete cookies as you wish. Most browsers allow you to:

See what cookies you’ve got and delete them on an individual basis
Block third-party cookies
Block all cookies
Delete all cookies when you close your browser

Please note: Blocking or deleting cookies may impact your experience on our Website and limit functionality.

To manage your cookie settings, refer to your browser’s help documentation or visit:

You can also opt-out of Google Analytics tracking by installing their browser add-on: Google Analytics Opt-out Browser Add-on

6. Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology or legislation. Please check back regularly for updates.

7. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

Assured Fertility
Alderley Edge
Cheshire
SK9 0EA

Email: info@assuredfertility.co.uk
Phone: 0333 234 0895